“What is Long Tail Keywords?!”, exclaimed Larry, confused.
“I’ll tell you what they is, Darryl.” hollered Larry’s other brother Darryl.
Ring familiar? Lol! I guess it’s just the redneck in me.
Here’s an audio version of this post by Jenna 2B, Series 1 ->
I was born in a little Podunk country town in “The Thumb” of Michigan. Out there they grow lots of corn, sugar beets and soybeans as far as the eyes can see in some fields. The waif of “farmer’s perfume” is prevalent throughout the entire geographic area, worse in some. But all in all I still have a slight fondness for those massively uddered beasts. Is “uddered” even a word?
Sooooo…what does any of that have to do with what we’re talking about? You’d be a bit surprised to discover that there is a lot we can glean from that first paragraph about what is at the heart of long tail keywords. Allow me to explain…
You see the whole premise of this article hinges on the fact that these particular things exist. If they didn’t, you probably wouldn’t be reading this article right now.
Still not gettin’ it? OK, I’ll try again…
To define what “it” is can confuse some…because the thought of them [it] is so simple, yet so complex at the same time. It’s mind-boggling! So let’s get right to it.
If you’d like to get serious about keywords, let’s get you started in the right direction. Think of a phrase, say you pick one with 3 or 4 (or more) words (are you “getting what a “longtail keyword” is yet?) and plug it into the little box here at Keyword.io . You might want to sign-up for a free account. Once you’re done, come on back and we’ll move on. Or if you’d rather, just read on and you can try out a free account some other time.
Now it’s probably pretty obvious that, unless I can read minds, there’s no way I’m going to know what phrase you’ve decided to enter into that little box. However, I suspect that if you did follow my direction you were looking at the business end of a mule of a free keyword tool, right? And when I say “mule”, I’m referring to a “workhorse” not just some plain ‘ol free-rangin’ beast of burden, y’hear?! (please, ignore the twang there). Nothing better than a free tool that can do what that one is capable of in a pinch.
I Wouldn’t Quit if You Paid Me
You’ll find that whatever little phrase you slapped into that box is probably a string of words that someone has searched for on Google before. Unless you picked a phrase like “pickling tennis shoes in the dead of winter” (because everyone pickles sneakers in February, right?), you should see that there are even some variants of what you typed and each and every one of them has some type of search traffic.
There’s your long tail keywords. Simple as that.
“But, where?”, you say…
If you simply approach your niche as something that not only exists in singular form, (by way of a brand or a word(s) like Nike, tennis shoes, pickles, winter fun), but also from a richer, deeper and more targeted perspective (ie. white Nike tennis shoes without laces, pickling spices on a budget with a hammer, winter fun is not just a one horse open sleigh) then you’ll start to catch my drift. 😉
“What is Long Tail Keywords?” , you ask.
In simple layman’s terms…the title of this post says it all…if I had not guessed at your question long before you asked it, you wouldn’t be here right now, would you? I brought you here with a long tail keyword so we could talk about long tail keywords. (Now stop making fun of my accent.)
If you haven’t gotten it yet, you will about the second or third time you read this.
I’ve gotta run…I think I see some low-hanging fruit dangling from that tree in the orchard over there!
But, on a serious note, next time we’ll talk about the “alphabet soup technique” and how it applies to our keyword research.
P.S. Comment and share if you feel like you just got kicked in the head by a mule, cuz I need to go pickle my brand new white tennis shoes, I just stepped in, uh, well…you know…bleh!
6 thoughts on “Hey Larry! What Is Long Tail Keywords?”
One thing is sure, this was a unique presentation of the long tail keywords. Do I like it? I am not so sure. I must agree with your sentence that perhaps after the third reading it might be more clear.
Are you really going to explain alphabet soup method in the same manner?
By the way, you will not believe it but I just came from jogging and I step in the same thing as you in your last sentence.
Lol! I did this tongue and cheek intentionally as a means to draw attention to what I found was a rather interestingly searched for long tail keyword (ie. the title of this article) I’ve been amazed how much traffic it’s produced over time!
To answer your question, NO 🙂 I won’t put anyone through the misery of my mayhem with the alphabet soup method, that will be much more precise and to the point.
Glad you’re “unsure” if you like this! That was kinda my intent!
LOL! funny video, what show was that? I’m only 20 so there’s a lot i haven’t seen yet. haha
But long tail keywords are pretty broad it seems.. Can you use virtually any sentence and call it a long tail keyword? Or do you want to use the box provided? Seems interesting, I’ve only used shorter keywords up until now
Thanks for sharing!
Hey Matt! That’s a clip from the 80’s Newhart Show (recast of the older Bob Newhart Show from the 70’s)! The brothers were quite a fad back in the late 80’s! Good to know you got a laugh out of it!
As for long-tail keywords…yes you CAN use just about any long string sentence, but they need to be something that’s being searched for (ie. “tennis shoes” vs “big red tennis shoes like Shaq wears”). You can find most of these strings using either the “alphabet soup method” or the Jaaxy keyword tool that I mention in the article.
It takes a little practice to learn how to dig up the right phrases that generate traffic, but once you do you’ll start finding consistent traffic come from places you never expected!
Hey great website here with a lot of great advice. I really like this post too.
For the longest time I couldn’t figure out how to pick the right keywords. I wrote about 70 articles and just couldn’t rank. The second I switched to long tail, low hanging fruit keywords, I stared ranking like crazy. My last 20 articles get indexed between page 3 to 5 within days of writing. Such a stress reliever. I was I had this post back when I first started, that would have saved me so much time. What’s your favorite keyword tool?
Thanks for the information.
Favorite keyword tool…hmmm that’s a toughy. I’m actually in the process of reviewing a few more that I’ve discovered lately, but honestly, I think I spend most of my keyword research using the tool that is available inside of Wealthy Affiliate! I have a brief tutorial on how it works in this video –
Looking forward to seeing you on page 1 🙂