Perhaps the best way to sell products online with WordPress…
...is to learn the basics about how to sell products with any website first.
I know that sounds kind of redundant and cliché, but you’d be surprised how many people in the world don’t even know what WordPress is, let alone that its just another type of website. Therefore, the primary reason I’m writing this article is for those people that don’t have that basic understanding.
If you are one of those people I’m speaking of, believe me when I say, you are not alone! Thousands of people come to the internet every day (literally like 10,000 a day or 8 people per second!). So it’s not something that everyone just knows how to do naturally.
There is this Elaborate, Drawn-Out Process Involved (?)
You can’t just step out onto the internet scene and sell stuff. Why? Because, its not like a brick and mortar shop where you just buy a building, open up a store, install some lighting and a sign, buy some inventory, set some prices… then walk outside, open your doors and begin to …um…wait a minute… [smh]
Maybe that’s exactly what it’s like? Maybe it really is that simple? But how can we compare the process required to open a “Mom & Pop Shop* with the techniques we need to apply when opening an online storefront or website?
Well, let’s compare…
- Both require a place to do business
- Both require something to sell
- Both require customers
- Both require marketing strategies
- Both rely on advertising
- Both can have sales promotions
- Both cost money to operate
- Both are expected to make a profit
Scenario #1: Mom & Pop’s Retail Shop
Inside a physical store, you would normally have to walk around and gather what it is you want to buy, put the products that are being sold into a ‘ol jalopy of a shopping cart (yes, the one with one wheel that always wants to take you on a beeline to aisle 6 which knocks a bottle of juice to the floor, causing your neighbor’s son to be called into action to clean up your mess). Or you just swing into action with one of the more convenient hand held pieces of carry-along luggage they offer you at that door, you know, the one’s with the handles that always seem to get your thumb and index finger into a Chinese scissor hold.
Either way, you’re likely in your p.j.’s from the night before with two different colored socks and a hat on your head to cover the rat’s nest you failed to groom that morning. Sound familiar?
Selling products online with WordPress isn’t all that much different
Scenario #2: One-Stop Online Shop (like Etsy.com)
Let’s say you’re the consumer in the first, obviously made-up fiasco (sic), and we’re gonna drop you free-falling into a case study to see just how well you fair in the arena of online consumerism. Well, we can pretty much get you up to speed by just letting you do your thing. This time you’ll be tested via an “at home assignment” and we’ll just point you to the shopping-online-123-dot-com website and let you go. Here’s what’s likely to happen…
It’s nine a.m. and you figure it’s time to climb out of bed that morning. You decide the smell of your p.j.’s is still tolerable so with the one sock remaining half on your foot after your 3 a.m. trip to the bathroom you find an accompaniment in the laundry basket from yesterday. Problems solved, off to make coffee.
On the way to the kitchen, you place your Tiger’s baseball cap back onto your greasy head because you’re a mess for the third day in a row now. There’s no one in the house today anyway, so what does it matter? You get the morning paper.
After making coffee, you attempt to roll that hand-me-down 1960’s coffee cart from grandma’s house over to the computer desk. But, of course, the wheel is stuck again and you manage to spill three-quarters of a pot of Maxwell House all over the sports section of today’s newspaper.
How are we doing so far? (I know, kind of ironic isn’t it?!)
We haven’t even made it to the store yet…
Regardless of where we are in this “experiment”, as you can see, the “experience” is somewhat the same. And from there it really doesn’t change much.
- You climb into a desk chair vs. a car seat.
- You start your computer vs. your automobile.
- You open a window vs. the door to a store
- You browse a row of products on a page vs an stack of products on a shelf.
- You put your products into an online cart vs. putting your peanut butter and eggs into a basket
- You check out with a green “Check Out Now” button vs. handing a cashier your credit card.
So is there really anything new we have to learn here to understand how to sell products online with a website? Not really, but there are other aspects involved that ARE different than what we do in a physical store.
What do you use to sell products online?
There are several methods used by online marketers to sell people in their marketplace. Some use websites that are set up specifically for delivering electronic good and services like ebooks or info-training, DVD’s and the like. Others sell memberships to sites that are there to help them achieve a goal, perhaps receive counseling, stop smoking, learn a trade. Others have “storefront” sites that display products one can buy simply by browsing and clicking on the items they want, much like in our scenario above. There are even those sites like eBay and Etsy that utilize “auction” formats that allow selling of all types of things by everyday people like you and me. Some of these sites are “old school” websites that are still kicking out the product.
Then there are the rest of us, affiliates like myself. We tell crazy stories about how people selling stuff online, as a means to attract attention to our websites and products, all the while delivering some form of value to our consumers, so they will not only walk away with what they came for, but perhaps with a little extra that made them feel like a special kind of customer!
Where do you learn to do this kinda thing?
That’s the way I like to do the dance of selling stuff online with WordPress. If that seems like something you’d be interested in doing as a means to earn a living on the world wide web, then there are four simple steps you need to follow in order to do so.
==>> You’ll find out more about the four steps you need to know right here. <<==
Thanks for reading this evening’s public service advertisement! We’ll see you at our next big sales event!
Until then…shop until you drop!
P.S. Leave me a comment and I be sure to answer any questions you may have!
If you feel up to it, you could even LIKE, +1 and SHARE this with your friends…
15 thoughts on “Selling Products Online with WordPress”
This was really helpful as I recently started marketing too. I was a little unsure about the googling part or the vegetable soup part but I really found your diagram helpful. Id like to know where you got that recommended for your library widget on the right there, as I also recommend books. It was also good to read your online scams page.
Thanks for the comment Chris! I’ll be cutting a video on the “alphabet soup” method (did I say vegetable? lol) to accompany this post, be sure to look for it later today! As for the book widget, it’s a simple widget created through the Amazon affiliate program. I suppose I should put together a video for that also?! Look for it soon!
Hi Leland, very funny comparison, and how typical for me to run around in the house, no one is home, so who cares. And when it comes to shopping in the evening, I have to dress up before I even can THINK of going out the door. I need new sock, so I better order them in the internet store. And tomorrow, I only have to open the door for the mailman(who has seen me more often in my house-outfit) So for anybody who wants to learn the best way to sell products online with WordPress, I am your first custommer:) because I realy hate to go to stores, with all the crowds at the checkout, I do believe that learning the skills to sell on the internet holds the future. I wish you very much success! Loes
Hey Loes! Yes, I have to admit I’ve become quite the couch shopper myself these days! I really don’t like lines, but I do like personal interaction at the stores! That would be the only thing I would miss. But honestly, I find some of my best prices online! As for being on the other end as the seller, I believe in due time it will become the way the world prefers to do a lot of its business.. Nothing like buying or selling stuff while sitting on your deck with a margaritta in your hand!
Hey Loes! Sorry I didn’t see you here, somehow you ended up in my spam folder! Nice to see you stopping by…how’s it going on your end?
Hi Leland, it’s going very smootly here, I am having my holiday right now, and can spend it totally on my addiction;) that means I am sitting all day behind the computer, that’s really the work I want to do for a living. So I am having the time of my life:) Hope this one is not going to end up in your spambox! My last reply was perhaps a bit to short, greetings Loes
Nope! You cleared the Akismet! 🙂 Nice to hear from you. I’m looking forward to frozen drinks with little umbrellas next to my laptop in the nearest future!
I giggled as I read this post of yours. I have just started out in the online world and since I began my mornings have been somewhat similar to yours. I just noticed that I have not stepped out of my house at all for the past 2 days!
I am allowed to stay home all day as I am on vacation right now. Eventually, I will have to go back to my job. I hope one day I can focus only on my website and online business full time like you do.
Hey! Great post you have created here.
I aslo like the comparing WP with other platforms. I like WP the most, I tried etsy and Wix and they are good but WP is better for me.
I’m sure many people will find this article useful and interesting as I did.
Thanks for sharing this and have a great day!
Cheers and good luck
WordPress just seems to put the whole thing in a nice little box doesn’t it? Thanks for stopping by!
The idea of building up a business and selling things online must appeal to everyone – shame it seems so diffcult to start up with! This is a helpful article on how to get started with the rather confusing WordPress and how to implement affiliate products. I was also impressed with your coverage of the One-Stop Online Shop options – learned something new there!
I believe with the cost of living what it is today, that running an online business should appeal to a large number of folks out there! I know when starting new jobs, the biggest hurdle to many is being able to afford getting to work for the first couple of weeks! It’s kind of sad that it’s come to that.
With an online biz, what many people don’t realize (thanks to the hype) is that there ARE still costs involved with running it. No business owner is able to avoid operating costs. But the difference being that the start-up nowadays is relatively minimal in comparison! Affiliate products are an easy “all-in” option for many to start a business and have very little if any start-up costs.
As for the One-Stop shopping, I’ll leave that to the big guys…I prefer to K.I.S.S. (Keep it Stupid Simple).
Thanks for stopping by Chris!
Really excellent information here.
To be honest I had more experience with Webstarts (a website building program) than I did with WordPress.
I have to be honest now though I find wordpress a lot easier to navigate and use after some training.
You are right though, selling products online is exactly the same as your mom and pops shop.
I think people would succeed more online if the same amount of effort would go in that was needed to open a shop on the high street!
Thanks for this post, I enjoyed it and learned a lot!
Thanks Chris! All I know as a businessperson that has worked home-based and B2B businesses alike, is this: A business is a business. Whether you run it from behind a counter or from behind a computer desk, in the end it’s all the same. Work to produce and the fruits will grow.
Thanks for stopping by!