Has Google Page Rank Finally Flat-Lined?

Still worrying over your site’s page rank on Google?  You can go grab a shovel.

PR had a beat, or was it a blip?

My advice? Whatever you do from here going forward, especially if you’re one of those that’s into “black hat” (unorthodox) tactics, do NOT buy any links to your website from sites claiming you’ll get more than your money’s worth.  You’re just throwing your money away. Then again, I’ve always been of the belief that anyone buying links t is just throwing their money into a proverbial “burning ground” of garbage.

The high authority site with a Page Rank (PR) of 6 or 7 (out of 10) that was supposed to boost the authority of your site and send it soaring exponentially to the money-making heavens once Google saw where your back links were coming from, has pretty much lost its wings.  At least where the primary focus of a webmaster developing a ranking site is concerned.

For years, the front-runners involved in SEO have been touting the importance of having back links coming from sites with high page ranks.  It’s not to say that having well-established sites linking to your site doesn’t give your site some better credibility in certain niches, but not in the ways that some SEO “experts” try to lead you to believe.

Get your links organically, without trying to beat the Google system by over-tweaking, and you’ll get those links sooner or later.  I’ve never once worried over page rank OR back- linking and yet I rank on page 1, many times position 1 for several different commercially viable keywords.

“Rank In Page”?

More important to Google is your content.  Build sites with quality, engaging content and you’ll see the traffic come naturally.  It may take a little more time in the long haul, but the returns will keep you from getting smacked in the face by giant panda bears (a.k.a. algorithm resistant)  because they’re not orchestrated links.

Getting back to the question of whether Google Page Rank is Dead* or not?  Marvin Russell, founder of MySiteAuditor and OptimizeMySite talks all about the 10 signs he’s been following since 2013 that seem to point to the hole in the ground waiting to put it in it’s finally resting place.  Check out his in-depth article on the status of Google Page Rank HERE.

I say Google buries this one for good and levels the landscape of the killing fields for the new guy.

My Best to Your Success,


*Googlers are the people who work at Google

Written by 

Leland Best - CEO of Best Conceptions LLC, has worn many hats over the past 35 years. He has trained and certified in Radio/TV/CATV Production, Automotive Design, Firefighting and Fire/Water Damage Restoration. Leland has been working with computers and the internet since their inceptions, and during his 25 year career as a Civil Designer his home-based business served several Fortune 500's. Leland and his wife Jenna call the Shiawassee River their home where he currently follows his passion as an author, live streamer, video producer and affiliate website builder under the brands BCBLive!™, and The Megabit Affiliate™.

8 thoughts on “Has Google Page Rank Finally Flat-Lined?”

  1. Interesting reading. I’m finding out the hard way that what you say is exactly right. However, I never really understood what backlinks are and how they affect the rating of a page or post.

    However, I’m learning about the importance of writing quality content through WA. I’ve always known it was important, but it’s taken me some time to understand what is quality and what isn’t.

    I’m fairly new to the blog post and affiliate marketing world. I appreciate what you wrote.

    Good job.


    1. Hey Bob! Thanks for taking the time out of your day for a quick read! Backlinks were once thought of (and by many still are) the way to the front page. Having your site recognized by Google as someone goes to for information basically.

      You can look at it this way…in the case of a travel site let’s say. You’re writing a blog about where to stay when you go on vacations and after quite a few posts about all of the Holiday Inn hotels you stayed at, Holiday Inn decides to put a link to your site on one of their Top Dog landmark sites! You’ve just been PR’d thanks to your identity that is tied to Holiday Inn!

      Just like the old saying goes…it’s not always what you know, but who you know… however, in this case it’s who knows you!

  2. Hello Leland, it is great news to us the newbies to know that the goggle page rank is buried. That means that once I can produce good content I can get a good ranking for my service.

    But then again, may be we should be scared, because, google will only remove PR if it has found a tougher way to handle those seeking black hat methods to gain ranking on google.

    If that is so, then we will have to do more to convince google to give is the first page. Thank you for sharing with us the newbies.

    1. Page rank will likely still be something that is at work in the background of sites from Google’s perspective, but there won’t be anyway for us to influence it or consider it a metric. It’s been broken for some time now, with no real thoughts of its resurrection.

      I’m going on the word that it’s dead for good…at lease as far as us little guys are concerned! Keep your content relevant, bright and new and Google will love you for it!

  3. Hi Leland, great post and I really think a lot of people working online need to take note of what you are saying here.
    I constantly have so called SEO “experts” contacting me offering me “quality back links”. This is a seriously outdated method for ranking your website and can have such a negative impact on your website.
    Keep sharing these great tips!

    1. I really can’t say enough about how the entire “black hat” industry hurts blogging as a whole. It’s tends to make the rest of us work a little bit harder to stay honest. And we need to be vocal enough for everyone else to hear!

      Thanks for stopping by and leaving the input!

  4. so right, backlinking options are so oldschool and in fact hurt your business over help it! plus like you said google really only cares for what content you have! Words, videos, picture…. just media in general gets google goin! LOL

    Bu these days I think the best route to go is investing on building a relationship with your readers and fans, it goes a lot farther than a post on googles first page here and there

    1. You absolutely nailed it there! So many people are just beginning to realize the ROI of engaging your audience 1 on 1! Thanks for the comment!

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