Still worrying over your site’s page rank on Google? You can go grab a shovel.
My advice? Whatever you do from here going forward, especially if you’re one of those that’s into “black hat” (unorthodox) tactics, do NOT buy any links to your website from sites claiming you’ll get more than your money’s worth. You’re just throwing your money away. Then again, I’ve always been of the belief that anyone buying links t is just throwing their money into a proverbial “burning ground” of garbage.
The high authority site with a Page Rank (PR) of 6 or 7 (out of 10) that was supposed to boost the authority of your site and send it soaring exponentially to the money-making heavens once Google saw where your back links were coming from, has pretty much lost its wings. At least where the primary focus of a webmaster developing a ranking site is concerned.
For years, the front-runners involved in SEO have been touting the importance of having back links coming from sites with high page ranks. It’s not to say that having well-established sites linking to your site doesn’t give your site some better credibility in certain niches, but not in the ways that some SEO “experts” try to lead you to believe.
Get your links organically, without trying to beat the Google system by over-tweaking, and you’ll get those links sooner or later. I’ve never once worried over page rank OR back- linking and yet I rank on page 1, many times position 1 for several different commercially viable keywords.
More important to Google is your content. Build sites with quality, engaging content and you’ll see the traffic come naturally. It may take a little more time in the long haul, but the returns will keep you from getting smacked in the face by giant panda bears (a.k.a. algorithm resistant) because they’re not orchestrated links.
Getting back to the question of whether Google Page Rank is Dead* or not? Marvin Russell, founder of MySiteAuditor and OptimizeMySite talks all about the 10 signs he’s been following since 2013 that seem to point to the hole in the ground waiting to put it in it’s finally resting place. Check out his in-depth article on the status of Google Page Rank HERE.
I say Google buries this one for good and levels the landscape of the killing fields for the new guy.
My Best to Your Success,
*Googlers are the people who work at Google